COMMUNICATION AND ADOPTION 3(3+0)

Lesson 39 : Opinion Leadership

Informants Ratings

In this method, three or four judges are appointed to nominate the persons suitable to act as leaders for a particular activity. The names obtained in this way are sorted out by frequency mentioned, and those of high frequency are accepted as possible selectees. Only those persons with good reputation, e.g. school teachers, officials, religious persons, in a village be asked to act as judges.

Advantages:

• It is simple method and needs less efforts.
• It is also a time-saving method.
• There are more chances of getting an accurate and detailed picture.
• It is based on the ratings of the judges.

Limitations:

• Judges may have biased opinion.
• Informants may not be having thorough knowledge.
• In certain situations, suitable informants may not be available.
• It may become difficult to have unanimous choice.