COMMUNICATION AND ADOPTION 3(3+0)

Lesson 39 : Opinion Leadership

Informal Meetings

In this method, the opinion of the group members selected at random is obtained through informal meetings. They are asked to name those persons to whom people go to see for ideas or help in emergencies. Persons having respect of the neighborhood or groups can be nominated as leaders.

Advantages:

• Risk is less in this method as one is contacting members of all the sub-groups.
• This method is applicable in almost all the situations.
• It can be used as an extra advantage to other activities.
• It is possible to find a popular and acceptable man.

Limitations:

• In certain cases it may not be a representative selection.
• Sometimes it becomes difficult to find a person acceptable to all the sub-groups in a community.
• It takes comparatively long time.
• It may not be possible to choose a representative sample.