Public Relations and Social Marketing

PUBLIC RELATIONS AND SOCIAL MARKETING 4(1+3)

Lesson 11 : Importance of Social Marketing in Development

SM models for social change

There are a number of influential social marketing models ; but their application vary based on whether they are to deal with individuals or families or society as a whole.

1. Individual- intrapersonal models
2. Family Interpersonal Theories
3. Society- community/Organizational network models