Commercial Floriculture

Export of Indian dried flower materials

• India has evolved from being a raw material supplier into a manufacturer of finished goods. The Indian dried flower export market is classified into four product segments. These classifications are particular to Indian suppliers and not confirm exactly to Harmonized code ITC (HS) descriptions or to competing product from other origin suppliers.

Product Segmentation
• The Indian dried flower export market is classified into three main product segments and one specialized, lower volume segment, each with its own characteristics.

  1. Dried flowers and plant parts in bulk
  2. Potpourri
  3. Arrangements (with dried plant materials and dried flowers) and
  4. Floral handicrafts (Specialized/ low volume)

Dried flowers and plant parts in bulk
• This is the high volume, well established end of the business. Varieties shipped under this classification include globe amaranth, celosia, marigold, agro waste products as well as ‘assembled’ flowers, exotics and material for liners and fillers used in flower arrangements. Assembled flowers consist of a number of parts of one or more sorts of flowers.

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Potpourri
• It is a mixture of dehydrated flowers, berries and leaves which is exported either raw or scented.
  
• The common method of display is in glass bowls or ceramic jars which are placed in bedrooms and bathrooms.
  
• This product can be packed in small muslin bags or sachets which are then placed in wardrobes and drawers are ‘clothes- fresheners.’
  
• Use of potpourri as a natural scent as well as decorative feature has gained wide acceptance.
  
• Potpourri overcomes the harmful effects of ozone depleting aerosols.
  
• Over 300 products are used in potpourri mixes.
  
• In India, major products used in potpourri are bachelor’s button (globe amaranth), cock’s comb (Celosia argentea), marigold flower (Tagetes sp), rose petals, bougainvillea petals, green leaves (such as bay leaves), neem leaves (Azadirachta indica), stones from plums, peaches, apricot, amaranth etc.

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