INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 6 : Communication Methods & Approaches

Meaning of communication method

A method is a procedure or process for attaining an objective. The method of communication or choice of a channel is also known as extension teaching method. This generally depends on the number and location of the target audience and the time available for communication. The communication methods or extension teaching methods are categorized as Individual methods, Group methods and Mass methods. Each of the methods has both advantages and limitations. The extension agent has to choose a particular method or combination of methods according to the needs of the situation.