INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 6 : Communication Methods & Approaches

Individual method

In this method, the extension agent communicates with the people individually, maintaining separate identity of each person.

Method applicability

This method is followed when the numbers of people to be contacted are few, conveniently located close to the communicator and sufficient time is available for communication.

Examples: Farm and home visit, farmer’s call etc.

Advantages

1. Help the extension agent in building rapport
2. Facilitates gaining firsthand knowledge of farm and home
3. Helps in selecting demonstrators and local leaders
4. Helps in changing attitude of the people
5. Helps in teaching complex practices
6. Facilitates transfer of technology
7. Enhances effectiveness of group and mass methods
8. Facilitates getting feedback information

Limitations

• This method is time consuming and relatively expensive
• Has low coverage of audience
• Extension agent may develop favoritism or bias towards some persons