INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 7 : Individual Contact Methods

Farmer’s call / Office call

Farmer’s call is a call made by a farmer or homemaker at the working place of the extension agent for obtaining information and assistance.

Objectives Farmer’s call / Office call

1. To get quick solution of problems relating to farm and home
2. To enable the farmer and homemaker to bring specimens for proper identification of the problem
3. To ensure timely supply of inputs and services
4. To act as a reminder to the extension agent

Principles to be followed:

• Office should be located conveniently so as to facilitate large volume of calls
• Space and furniture should be arranged to permit orderly routing of callers
• It should be possible for caller to confer privately with the extension worker
• Office room should be kept attractive with bulletin boards, leaflets etc.
• Office should be open during usual hours
• Extension worker should regularly attend office, while at headquarters
• Arrangements should be made to provide information to the callers in the absence of the extension worker
• Cordial, sincere interest shown in visitor’s problem
• Applicable reference material, including record of previous contacts readily accessible
• Caller made to feel welcome to call again

Follow –up:

• See that unfinished business connected with the call is completed as promised

Advantages: Farmer’s call / Office call

1. Visitor likely to be highly receptive to learning
2. Economical use of extension worker’s time
3. Good indication of farmer’s confidence in extension

Limitations: Farmer’s call / Office call

1. Being away from the situation, it may be difficult for the extension agent to understand the problem in its proper perspective
2. Extension agent may not be available all the time
3. Callers in his absence may not be satisfied with the information or guidance obtained
4. Visitors likely to be limited to those participating in other extension activities