Marketing Management 3(2+1)

Lesson 03 : Marketing Management

Marketing organization structure

It is necessary to keep in mind that the aim of the company is to satisfy customers' needs before deciding the type of organisation structure. It should be customer­ oriented, should not be rigid so as to make it difficult to adjust to the changing conditions. The organisation may be on the basis of functions, products, types of customers or a combination of these.

Types:

1. Functional Organisation
2. Products Organisation
3. Territory or Area Organisation
4. Customers Type Organisation
5. Combined Type Organisation