Functional Organisation

Marketing Management 3(2+1)

Lesson 03 : Marketing Management

Functional Organisation

  • The simplest and most common type and is suitable for a small company.
  • The work of the marketing department is divided according to functions with all the functions reporting to a marketing executive.
  • It is based on the principle that more varied skills are needed to handle different marketing functions effectively .

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Last modified: Saturday, 17 December 2011, 5:57 AM