Designing Information Material

Designing Information Material 4(1+3)

Lesson 14 : News Letter

Twelve Steps to Success

Effective newsletters are those that appear on time, are attractive and easy to read.
On-time newsletters require careful editing and a format that can be easily prepared under last-minute conditions. The following ten tips can help you review the success of your current newsletter program or set up an effective newsletter to promote your business.

1. Commit to consistency
2. Choose a Distinctive, Benefit-Oriented Title
3. Choose the Right Margins and Column Layout
4. Make Headlines Easy to Locate and Read
5. Insert Frequent Subheads
6. Make Body Copy as Easy to Read As Possible
7. Choose the Right Punctuation and Spacing
8. Align Visuals With Column Boundaries
9. Provide meaningful and readable captions
10. Use Color With Restraint
11. Detail Your Newsletter
12. Simplify Your Design