Digital Advertizing

Lesson 5: Types of advertising- Market & Objective based

Public Relations Advertising (PRA)

• It is a part of institutional advertising.
• Public Relations Advertising represents the management and communicates the policies, problems and performances to the public.
• PR means 90% doing and 10% talking about it; hence PRA should be very objective.
• Share issues, annual reports, price revisions, major accidents, disasters etc are examples of PRA.