Product related advertisements, focuses on the product itself rather than the name of the company and manufacturers. These advertisements promote attitude and life styles by directly or indirectly persuading people to acquire and consume the product. They take the audience to the fantasy world.
Public service advertising, focuses on educating people regarding social or development issues.
Corporate or institutional advertising, focuses on research, development, quality control and its contribution to cultural, educational and other developmental aspects of the organization.
Classified advertisements provides information in a dry, matter of fact manner, such as about employment, rentals, marriages, tuition, coaching classes etc.
Participants