Digital Advertizing

Lesson 6: Types of advertising -Media based

Mobile Advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

This type of advertising is most commonly seen as a Mobile Web Banner (top of page) or Mobile Web Poster (bottom of page banner), while in others, it is dominated by SMS advertising (which has been estimated at over 90% of mobile marketing revenue worldwide). Other forms include MMS advertising, advertising within mobile games and mobile videos, during mobile TV receipt, full-screeninterstices, which appear while a requested item of mobile content or mobile web page is loading up and audio advertisements that can take the form of a jingle before a voice mail recording or an audio recording played while interacting with a telephone-based service such as movie ticketing or directory assistance .

Mobile advertising basically is done through SMS and MMS

• SMS stands for Short Message Service
  SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone including spaces, text messages traditionally can’t exceed 160 characters. SMS messages often use T9 predictive technology. T9 makes text messaging faster and more efficient on non-QWERTY cell phones without full keyboards.

• MMS stands for Mobile Message Service
  This is often used to send pictures. It extends upon SMS and allows for longer content lengths. Some cell phones have full keyboards for faster texting whereas others require numbers to be tapped multiple times to achieve a particular letter.

While the bulk of a cell phone bill typically is its voice minutes or data usage, text messages are either included in the voice plan or are added as an extra cost. SMS messaging is used pervasively around the globe.

As mobile is an interactive mass media similar to the internet, advertisers are eager to utilize viral marketing methods, by which one recipient of an advertisement on mobile, will forward that to a friend.