Entrepreneurship Development

ENTREPRENEURSHIP DEVELOPMENT FOR RURAL FAMILIES 4(1+3)

Lesson 10 : Entrepreneurial Motivation

Motivation introduction

The basic function of an entrepreneur is to secure maximum performance for the attainment of organizational objectives. The performance of an entrepreneur depends mainly on their ability and willingness to perform depends upon the level of motivation.

Human behavior is governed by needs and desires. In order to motivate entrepreneur, an entrepreneur must understand and satisfy their needs and aspirations and ambitions. Entrepreneurs feel motivated when their needs and expectations are satisfied as a result of working for the enterprise.