Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 13: Advertising

Introduction

Advertising is form of mass communication. It involves a processof transmission of information by themanufacturer or seller of a product or service to; modify orstimulate the behavior of the buyer to buy a particularproduct. Advertisingcan be in any form of presentation suchas sign, symbol or illustration,in print media , a; commercial on radio or television , poster etc.