The folk art forms satisfy our innate need for self expression, for moral instruction combined with entertainment, and for the dramatic and the lyrical. The traditional forms preserving and disseminate in lively manners, the tradition and culture of our forefathers.
The Union Bank of India and the Life Insurance Corporation have used the medium of puppetry with tremendous success in Uttar Pradesh, to arouse the interest of the rural folk in bank savings and LIC policies. A pilot study by the Indian Institute of Mass Communication, New Delhi, on the comparative impact of puppetry and documentary films in two villages near Delhi showed that the cheaper traditional medium could be as effective as film. People in both the villages responded more favorably to the puppet shows, than the films. The finding has led the Films Division and the Children’s Film Society to go in for puppet films. Doordarshan too capitalizes the puppet form in its programmes for children.
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