Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 14: Role and Impact of Mass Media on the Society

Introduction

In the last 50 years the media influence has grown exponentially with the advance of technology first there was the telegraph, then radio, the news papers, magazines TV and now the internet mass media in modern age has affected our society in many ways media effects means different things to different people live in society that depends on information and communication to keep moving in the right direction and do daily activities like work, entertainment,

Health care, Education, personal relationships, traveling etc., A psychologist, for example, has psychological effects in mind when talking about media effects; the sociologist, the social effects, anthropologist, the cultural effects; the political scientist them political, effects, the economist the economic effect, the breather the moral effect, the advertiser the market effect so on. The cultural entertainment in the streets which are today one of the fastest growing business own by large media, conglomerates a common person in the city usually wake up checks the TV News of Newspaper, goes to work, make a few phone calls eats mid day family when possible any makes its decision based on the information that he has either from co-workers, News, TV Friends, family reports etc.,

In our work we usually know what we have to do based on the experience and studies, however on our daily life we rarely on the media to get the current news and facts about what is important and what should aware. The media makes billions of dollars with the advertising their sell and that we are exposure to. We buy what we are told to be good, after seeing thousand of advertising we make our buying decision based on the what we have seen on TV News papers, Magnizes to be a product we can trust and also based on what everyone else that we know buying and their decisions based on the media these are the effects of mass media and teenagers there buy what their favorite celebrate advertise and what is acceptable by society based on the fashion that the media has imposed on them.