World Wide Web

MASS COMMUNICATION ECM 4(1+3)

Lesson 16: New Trends In Media And Technology

World Wide Web

Definition:

The web is a way of accessing information over the medium of the internet. It is an information sharing model that is built on top of the internet.

Advantages:

  1. Establish a presence
  2. Network
  3. Provides business information:
  4. Service your customer.
  5. Provide file to download and also upload.

1.Establish A Presence:

Over 7 million people have access to the WWW with more added every day. Your business can’t of ford to ignore this many potential customers. Become an active member of this new growing cyber-culture by developing a web site.

2) Net Work:

Develop lines of communication that promote contact with potential clients and organizations what an easy way to pass out 100 or 1000 of business cards advertising what you do and how your clients can contact you.

3.Provides Business Information:

Like any printed form of advertising your website can past your business for the public to view, but unlike the traditional advertising mediums your website can have instant communication with information about your company that changes regularly.

4.Service Your Customer:

Customers can have access to business information and services that may not be available any other way.
Your clients can be form anywhere in the world and shop in your store like never before and from the comfort of their homes.

5.Provides File To Download And Upload:

All pamphlets broachers advertisements and even demonstration video of your product or service can be down loaded from your web site. Anyone interested in your company will have access to files that can be designed to print beautiful information broachers complete with pictures of your staff, or tables and graphs and information about your company. These same files can have links to pictures sound, video files to enhance your ability to deliver an interactive and effective introduction to your company’s products and services.

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Last modified: Friday, 16 December 2011, 11:46 AM