The digest lead: This lead summarizes clearly and plainly all the principle facts. It remains the simplest in construction and forms the basic part of all.
Ex: Six labourers were killed when the sand-laden tractor they were travelling on turned turtle and they got buried under the sand at Jandlabailu village in Nimmalapalli mandal in Chittor district on Thursday.
The Direct appeal lead: It addresses the reader directly by implication as “you” and as the effect of making the reader a collaborator. It often begins with such phrases as “if you have ever thought” or” if you have ever seen or read”.
Ex:Hyderabad, April 27: Living in the China may be hazardous to your health. A study about the ten most polluted cities in the world show that Linfen in China is the most polluted city with 3,000,000 people affected.
The circumstantial lead: Here we have a beginning which stresses the circumstances under which the story happened. It props up usually when the story has a human interest.
Ex: The charred body of a woman was found in one of the four empty bogies of Narayanadri express which were set ablaze by unknown miscreants’ police. Suspects that the woman was murdered and her body was burnt in one of the bogies and the fire spread to all of them.
The statement (or) quotation leads: this type of lead starts out with an enunciation which, as often as not, occurs in quotation marks. In speech reporting particularly epigrammatic sentence often puts in capsule from the gist of the speakers idea.
Ex: “All the teaching hospitals across the state are taking part in the strike and government doctors and Indian medical association members will be joining us”. A.P junior doctors association president, Dr. B. Raj said.
The descriptive leads: This form of beginning presents a picture. The reporter may set the stage for the action of his story or he may present in detail one or more of the chief actors. This lead can describe the scene or it can describe one or more of the people involved.
Suspended interest leads: This type of lead serves as a stimulator by interest. It gives the reader enough information to wet his appetite. After the lead the story usually runs along in chronological form so that the reader must read to the very end to get at the climax.
Summary lead: It gives the summary or a gist of the whole episode or article for readers who do not have a lot of time to sit and read, can just glance through important headlines of the day.
Tabulated lead: Occasionally one runs into a story in which ones fact is prominent. Each facet of interest has about the same value in such instances a practice has grown up of tabulating each item in the lead one, two, three, and four.
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