Enterpreneurship Development

Entrepreneurship Development

Lesson 8 : Business Planning

Revenue Planning

• Target customers --who are they?

--what is their profile, need, motivation

• Market segments -- the available segments?

--which segments would you want to choose?

• Geography --where do you want to focus your efforts?
• Market size --how do you estimate market size?

--potential versus available market

• Competition -- who are the current competitors in the chosen segments?

--what are their qualities?
--how will you address the above?

• Distribution channels—what channels are available?

---what is the cost of various channels?

• Market share ---what share is possible with resources?

---how much will it be in rupees?

• People requirement --how many people are required to achieve the planned revenue?

---what skills are required?
---how will you attract the required talent?

• Advertising and promotion –what kind of advertising & promotion is required?

--how much money is required for this?

• Pricing
• Contingency plan ---what will you do if things are not working out?