CONVENIENCE AND HEALTH FOODS 3 (1+2)

Lesson 16 : Special Needs And Problems In Marketing Of Processed Foods

Needs for effective marketing

Indians convert less than 1 per cent of total agricultural production into processed foods. There is a greater influx of people to these factors, this contributes to the growth of consumer industry. However, processed convenience foods are not used by all the consumers. There is a need for effective marketing of convenience foods.