CONVENIENCE AND HEALTH FOODS 3 (1+2)

Lesson 11 : Traditional Food Adjuncts

Marketing

• The papad units do shop to shop promotion.
• Advertisement through banners.
• Giving free samples.
• Sales in exhibitions to promote markets.
• Some of the manufacturers get into partnership with exporter who purchases the products.
• Papad marketing is highly seasonal.
• A kg of papad is purchased by retailer at 70 Rs. and sold again at 80-85 Rs to the consumers.
• The margin of profit for manufacturer is 20 percent and 15-20 percent for the retailer.
• Frequent long power cuts in automated units can result in heavy losses.
• Labour shortage can also affect the production.
• Value addition to papads can be done.
• The papads can be made more nutritious and attractive by addition of fruits pulps viz. jackfruit. Tomatoes, palak, methi, mango and other fruits and vegetables.
• The papad variations can be made by addition of grains like ragi, soyabean, cowpeas, rice, potatoes and sweet potatoes.

Suggestions for improvement in papad making.

Some of these steps will help the papad making units to function well.