Introduction

Introduction

  • There is an increasing demand all over the world for decorating living and working places with eco-friendly things like flowers and foliages.
  • Fresh flowers and foliages though exquisite in their beauty are highly expensive.
  • Also they are perishable and delicate in nature and cannot retain their beauty and fresh look for a long time even with the use of best technology for enhancing vase life.
  • Moreover, there is a non-availability of fresh flowers and foliages all round the year in all places.
  • In this context, flower can be dried, preserved and processed to retain its beauty as well as everlasting value.
  • The beauty and value of the dried flower are that they can be kept and cherished for years, which survive the cold of winter and heat of summer.
  • At present dry flower industry is growing very fast with more than 60 per cent share to the floriculture industry in India.
  • In dried flower industry, a turn over of more than Rs. 150 crores is projected every year.
  • India's share in the export of these items is below 1.5 per cent in Europe and it is below 1 per cent of the world requirement.
  • Netherlands ranks first in the export of dried flower followed by Columbia, Mexico, India and Israel.
  • In view of expanding clientele, lucrative returns and limited competition, more and more entrepreneurs are expected to enter this blooming business in near future.
Last modified: Tuesday, 12 June 2012, 5:44 AM