Leaflets, Pamphlets, Folders, Bulletins, Banner, Calendars, Newsletter, and Circular letters are the publications that are used in teaching and extension.
General Purpose:
Purpose in writing publications is to communicate information. Therefore the first consideration is the audience. If writing for a scientific paper, one would use a vocabulary and style different from what one would use when writing for the general public.
Principles to be followed:
How clearly you communicate information to average readers depends on how well you select, sift and sort your facts.
Select facts:
Suitable subject matter:
Does it meet a need? Is it timely? Is it of current interest? Does it apply to your area? Is information practical?
Readers :
Who are the people you want to reach? What are their problems, interests and educational levels? Do you want to stimulate interest in programme or do you want to influence the people to do something.
Sift facts:
Sift essential facts necessary to give information clearly? Screen out difficult concepts which are beyond reader’s experience or understanding eg: PH value Give layman an appreciation of subject rather than a detailed explanation Express highlights Don’t try to impress the lay leaders with all you know Don’t document everything
Sort facts:
Arrange facts in logical order
Set out important points in sep by step order
Guide reader with attractive subheads and suitable illustrations
Remember the A, B, C of journalism
A stands for Accuracy B stands for Brevity C stands for Clarity which are the fundamentals of all good writing
Adopt the following tips for readability:
Short sentences: Clear in meaning, simple in Construction, with few prepositional phrases and Dependent clauses
Simple words- familiar, concrete words
Personal or human interest in words
Last modified: Thursday, 1 December 2011, 11:13 AM
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