INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 14 : Print Material

Pamphlets

Pamphlets are an important way of getting information to the community. You can use them:

1. To mobilize people to support your cause
2. To advertise a meeting or specific event
3. To popularize your slogans and messages.

Pamphlets are very useful especially in areas where there is no easy access to newspapers and radio. It is a direct way of communicating with your constituency, but it can also be very expensive. Organizations can easily produce pamphlets but it is essential that you are clear about the aim of the media, who you are targeting, and what you want to achieve by doing it before spending lots of money.

Pamphlets should be used when you want to give people more information than you can put on a poster, for example to:

1. explain an issue to the community
2. inform people of their rights
3. win support for a campaign you are running
4. win support for your organization’s point of view

Pamphlets are much cheaper to produce than posters and you can usually produce small pamphlets in A5 size (half the size of a normal A4 page) for less than 10 cents each. You can produce pamphlets by photocopying them yourselves or printing them on a duplicator or by taking them to a professional printer. It is important to produce pamphlets that attract attention and make people want to read them. You can also waste a lot of money if you print pamphlets and then do not distribute them properly.