INSTRUCTIONAL TECHNOLOGY 3(2+1)

Lesson 14 : Print Material

Leaflet or flyer / Pamphlet

Leaflet is usually a single sheet of printed matter, sometimes folded. It gives accurate or specific information on a particular topic. It is intended to

1. Provide precise and reliable information told in simple language about a single practice or items of interest.
2. Serve immediate needs of the respondents.

Procedure:

1. Decide on your message select topics related to the urgent needs of the community have one simple practice of the idea at a time.
2. Select the most important one from the essential points this forms the central theme.
3. Jot down all appropriate points, declare the essential points, finally arrive at the desirable points.
4. List the remaining essential points in logical order and group the desirable points under the appropriate essential points.
5. Write your script, with all essential points in sequence.
6. Make the most important points to catch the readers interest.
7. Write in simple short sentences. Use easy language which can be understood easily by everybody.
8. Use familiar words and be clear in your writings.
9. Be accurate in your information.
10. Use illustrations and pictures in the appropriate place.
11. Give your letter “sales appeal “ with a pleasing appearance.
12. Tie your closing with an action note.
13. Wide and even margin in a letter contribute to the ease of reading.

Advantages:

• Economical, relatively easy and quickly prepared and can be preserved and used by the readers
• Supplement other information and media
• Can be used in schools and training programmes and as a basis for discussion in meetings
• Commercial organizations and theaters commonly distribute leaf letters for publicity
• This can be used in field days, college days.
• Attractiveness of leaf letters can be increased by using different colours of papers or inks or by illustrations or photographs.