Marketing Management 3(2+1)

Lesson 02 : Marketing, Selling and Merchandising

Products (Goods, Services, and Ideas)

• A product, sometimes called as offering or solution is anything that can be offered to satisfy a need or want.
• Goods are those tangible things which are desired by human beings and for which they are willing to pay a price. Goods can be broadly classified as consumer goods and industrial goods.

1. Consumer’s goods
2. Industrial goods