Digital Advertizing

Digital Advertising

Lesson 10: Advertisement Copy

Suggestive copy

Features

• Suggests, pin points and conveys message directly or indirectly to the readers, leaving much scope for inference.
• It looks like a poem where suggestive language is freely used, where the correct meaning depends on how the reader infers.

Advantages

• Helps in quick decision making

Types of Suggestive copy

• Direct suggestive advertisement copy appeals the prospect directly, but does not suggest to buy.
  
  
  
• Indirect suggestive advertisement copy speaks on behalf of readers and indirectly suggests buying the product or service.