Mastering visual language and using it to convey messages effectively requires a lot of observation, creativity, technical knowledge, and experience. Observation is required because the aim is to present a slice of life and creativity because as audio-visual people one needs to con¬vey messages effectively and in an engaging manner. The ability to convey messages in an effective and engaging manner makes a talented technician. Video production also requires technical knowledge because it involves the use of a variety of equipment, and experience be¬cause of the skill involved in doing so. Let us now proceed with understanding visual grammar.
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