Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 4: Types of Mass Media

History of press

Print media in India has undergone revolution in last 20 years. Their, role, layout, visual display and reading material have advanced and this has resulted in to flourishing of print media industry and becoming more challenging and competitive in nature. It has grown enormously in quantity and variety Consequently the print media in regional languages has also developed.