The country like India where almost half the population is illiterate, the spread of print media and their utilization remains limited compared to other mass media. Thus, the advantages of print media are enjoyed by literates only. Moreover, due to increasing prices of papers and printing processes and advances in printing technology the prices of all kinds of print media have also gone up considerably. Thus, except newspapers the circulation of other print media remains restricted to the elite group who can afford them. The content of print media Iike, newspapers and magazines go out of date soon. Lastly, the mistakes in the printed materials cannot be rectified once printed.
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