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Textbooks, other books, booklets, pamphlets, brochures, folders, periodicals, wall newspapers, publicity and promotional literature also constitute media for mass reading, information and enlightenment. They less extensively used as compared .to the newspapers and magazines.
Books are non-periodical printed publication of at least 49 pages excluding the cover page, published in any country and are made available to public. Today India is among the ten largest book producing countries in the world and ranks third, after USA and UK in the production of English Titles. It is estimated that there are over 11,000 book publsihers in the country. The largest number is that of Hindi publishers followed by those in English and Bengali. India, as a large producer of quality books, has a growing potential for exporting books, and our books reach over 80 countries.
The National Book Trust plays an important role in the promotion of books in the public sector, produces books of good quality at moderate prices. It publishes reading material for children and rural masses.
Central and state governments also publish dailies and periodicals. Administration of Andaman and Nikobar and government of Bengal publish one and two dailies respectively. Language wise largest number of government publications appears in English followed by Hindi and other principal languages. More than 700 periodicals are published by the government on the subjects like news and current affairs, animal husbandry, commerce and industry, social welfare, banking and co-operation, films, radio, sports and so on. The Publications Division of the Union Ministry of Information and Broadcasting is one of the leading publishing houses in the country. It sells its publications through a network of booksellers and the Division's own sales section. It brings out journals such as Yojna, Indian and Foreign review, Kurukshetra and Employment News. The Directorate of Advertising and Visual Publicity (DA VP) is the Central agency of the government of India for undertaking advertising and visual publicity campaigns on behalf of various ministries and departments through press advertisements, printed publicity materials and outdoor publicity items of various forms. Apart from these, NCERT, Universities, public relations departments, tourist departments, produce pamphlets, brochures, folders, posters, reports, speeches and other informational literature.
There are publications which are not studied by press in India, but they have definite periodicity. They do not contain news or comments on public news. There are astrological magazines, fictions, market reports/bulletins, publicity journals, school/college magazines and so on. These are published as weeklies, fortnightlies, quarterlies, annuals or dailies. There are bimonthlies and half yearly also.
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