Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 4: Types of Mass Media

References

• Uma, J. (2005). Text book of mass communication and media (pp-1-26), New Delhi: Anmol Publications pvt . Ltd.
• Keval, J, K. (1999). Mass Communication in India (pp-20-25). Mumbai: Jaico publishing house.
• Sontakki, C, N. (1996). Advertising(pp-1-71). New Delhi: Kalyani Publishers.
• Vilanilam, J, V.(2004). Communication and mass communication in India (pp-29-70, 181-220). Dehli: B. R. Publishing Corporation.