Fisheries Extension Education (2+1)

Designing the Visuals

Simplicity

1. Key word should be shown instead of complete sentence.
2. The visual should have single ides with minimum eight points and about six words per line.
3. It should be mixed upper and lower case letters and clean type faced.
4. There should be large enough type to be reads easily.

Harmony

1. The elements of visual should fit together on a harmonious relationship.
2. Distracting visual elements might include colour, layout, type style, visual symbols or background.
3. Only one or two type styles with some pictures should be used during the presentation unless it is used for special effects.

Emphasis

1. The use of colour, arrows, underlining, bordering, bolding are the ways to emphasis the major elements in a visual.
2. To attract attention, extreme colours of red and blue may be used.
3. Visuals that vary in size, coloring, brightness, and shape attract more interest than visuals that remain the same fro an entire presentation.

Readability

1. The lettering on the visual must be legible. When the content suggest a list, use numbers and bullets. The visual list is better retained than the same information presented as part of a sentence.
2. Legibility can also be improved by mixing upper and lower case letters.

Organisation

1. The visual should be arranged in a pattern that is easy for the viewer to comprehend.
2. The visual should use the arrows, numbers, underlining and other visuals cues to organize how the audience will perceive the content.

Unity and clarity

1. The element should be arranged in sequent to form the unit of the content.
2. The message should be organized and segmented the complex information into smaller units.
3. The purpose of the visual is to make the audience intended to the subject, so that the message should be given to the audience in clear-cut manner with its target.