Advertising has been the tool of businessmen for centuries, to assist them in selling of their goods.
Advertising is dynamic. It changes with changing markets, changing life styles, changing methods of distribution and changing techniques of communication.
Advertising has grown into an institution performing essential social and economic functions.
Advertising communicates about a wide range of choices and facilitates the selection process.
Advertising also contributes substantially to consumer education.
The audience’s predispositions, their attitudes, beliefs, motives, and values largely determine the media they select.
Advertising as a medium is used for creating awareness about social problems.
Advertising campaigns by government and social organization dealing with importance of literacy, adult education, drug abuse, family planning etc.
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