Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 13: Advertising

Impact of Advertisement

• Advertising creates and sustains an ideology of consumption and it is a social force affecting Indian homes today.
• Advertising is a social institution and its cost benefits should be evaluated to determine the total impact of Advertising on our social welfare.
• Sethi (1997) said that Advertising is one of the functions of the mass communication.
• Advertising diffuses information about commodities market them. It plays a role in social change.
• Advertising is the voice of technology. Because of that it represents the intention of effects of life.
• Advertising has speeded the introduction of useful invention.
• Advertising is India has created an incredible awareness among the people in the past decade growing into big industry.
• It was growing along with the press and today it has found its way into the other two media –radio and television.
• Television is the most sought after medium for Advertising.
• Advertisement on television reaches rural areas and have disturbing on rural people, where wants are encouraged, whose appetite for luxury goods & service is whetted.
• Advertising has a definite role to play in rural development, and Indian Advertising has made some progress in the direction as well.