Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 13: Advertising

Criticism/ Limitation of Advertising

• Today’s advertising is highly criticized for the needs which are not really the needed.
• Variety of eatables, drinks, cosmetics, etc have become the needs of the people.
• Many a time Advertisement were misleading & they make false claims.
• Advertisement of imitation jewellerises & saris also make big claims of standard brand from a famous place which they are not in reality.
• Advertisement are also criticized for portraying women as beautiful object, sexual being and exchangeable with objects, stereotyped wife, mother or house keeper, working woman but dependent women, as receptive to male authority and advice and thus reflect vulgar taste.
• Once the image of the product is created by Advertisement , it gets monopolized and the prices of the product also goes high.