Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 13: Advertising

References

1. UMA, J. (2005). Text book of mass communication and media (pp-163-190). New Delhi: Anmol Publications pvt . Ltd.
2. Keval, J, K. (1999). Mass Communication in India (pp-155-175). Mumbai: Jaico publishing house.
3. Sontakki, C, N. (1996). Advertising (pp-1-71). New Delhi: Kalyani Publishers.
4. Vilanilam, J, V.(2004). Communication and mass communication in India (pp-234-267). Dehli: B. R. Publishing Corporation.
5. Yadava, J, S. and Pradeep, M. (1998). Issues in mass communication (pp-181-226). New Delhi: Kanishka Publications, Distributors.