Mass Communication

MASS COMMUNICATION ECM 4(1+3)

Lesson 13: Advertising

Advertisement and Children

• The ever expanding market for goods and their unchallenged assault through is flooding the society with information & ideas etc…….
• When entertainment is interspersed with commercial message.
• For the TV advertiser, children are a very attractive target group to be cultivated.
• TV advertising for children is an invention for the future too.
• Children are fascinated by TV Advertisement.
• Advertisements, being short are ideally suited to the concentration, span of even young Children.
• “Television Advertising familiarizes the young once with the world outside and helps them to pick up its mode of expression.
• The less advantage children TV advertising holds 3 types of appeal.
• Advertisement that appeal directly to the child.
• The second group corresponds to the role of the child as a future consumer.
• The last group corresponds to the role of the child as actor, participation & sales person.
• They enjoyment seeing their favorites models and sports man in the advertising and they wanted to become like them.
• Their general knowledge also increased and they developed ability to differentiate between the different brands of same produces.