Horti-Business Management (2+0)

Syllabus

Theory: Farm management - definition, nature, characteristics and scope. Farm management principles and decision making, production function, technical relationships, cost concepts, curves and functions – factors, product, relationship – factors relationship, product relationship, optimum conditions, principles of opportunity cost-equi-marginal returns and comparative advantages, time value of money, economic of scale, returns to scale, cost of cultivation and production, break even analysis, decision making under risk and uncertainty. Farming systems and types. Planning – meaning, steps and methods of planning, types of plan, characteristics of effective plans. Organizations – forms of business organizations, organizational principles, division of labour. Unity of command, scalar pattern, job design, span of control responsibility, power authority and accountability. Direction – guiding, leading, motivating, supervising, coordination – meaning, types and methods of controlling – evaluation, control systems and devices. Budgeting as a tool for planning and control. Record keeping as a tool of control. Functional areas of management – operations management – physical facilities, implementing the plan, scheduling the work, controlling production in terms of quantity and quality. Materials management – types of inventories, inventory costs, managing the inventories, economic order quantity (EOQ). Personnel management – recruitment, selection and training, job specialization. Marketing management – definitions, planning the marketing programmes, marketing mix and four P’s. Financial management – financial statements and rations, capital budgeting. Project management – project preparation evaluation measures.