Residential area: the geographic location of the place of residence and the related climatic conditions affect the clothing requirements to overcome climatic constraint. This also modifies the utilization of in hand budget for purchasing climate specific clothes. E.g. The different type of clothing requirements are more in cold regions as compared to hot regions i.e., inner wear, outer wear, coats, overcoats, etc. This affects the per capita availability of funds for different types of clothes. Besides this, the rural population spends less as compared to urban population owing to their remote location and less frequent visit to the market place.
Culture: the cultural restrictions or demands also affects the type of clothing to be worn; thus increases number of clothing items required by an individual. This puts pressure on clothing budget of the family in order to conform to the cultural norms. For example, use of burka and scarves in Muslims, use of jewelry as an indication of marital status in Hindus, etc.
Market status: the type of shops available in the locality also affects the clothing budget in the sense the quality of goods is not appropriate thereby increasing the clothing expenditure per item. Contrary to it, presence of malls and franchisee outlets in the market persuade consumers to make costly purchases; thereby reducing in hand clothing budget of the family.
Participants