The appearance of the cloth is a crucial factor in the success of the textile business. The consumer must find the fabric attractive and eye appealing. Expensive experiments are made to find out what people want. The designing of fabrics is an art that ranks with the highest, since it requires both a high grade of technical skill and that understanding of market which comes from genuine knowledge of people. Designers must be close students of style tendencies, of current fashion trends, and of popular taste. The one who works out designs for new fabrics must consider such matters as seasonal or climatic demands, appropriateness to use, suitability with reference to other materials with which the fabrics are likely to be used, the artistic standards of the people to whom the goods are to be offered, harmony and beauty in the designs.
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