Fisheries Extension Education (2+1)

Printed Material

Newspapers, magazines, bulletins, leaflets, folders, pamphlets & wall news-sheets are another set of mass media for communicating information to a large number of literate people. They are used for communicating general and specific information on a programme of technology or a practice. Small folders, leaflets & pamphlets are used to give specific recommendations about a new practice or skill.

Printed media is those communication techniques that rely principally on combinations of printed words and pictures. This is our oldest formal combination. To apply this method effectively the educational levels and literacy rate of the audience must be considered Extension Programmes can take a broad and creative approach to ways in which to use print methods for conveying news to audience.