Fisheries Extension Education (2+1)

Preparing Printing Materials

Planning

When preparing printing materials, keep the audience constantly in mind. Write the timely information. Write about things that interest people. Change the method of presentation as the proposed reader changes. The relevant materials may be collected. They should be arranged in a logical sequence.

Writing

The writing should be with - Accuracy, Brevity, Clarity, Concise, Consistent, Avoid exaggeration.

Illustration

The importance of illustrations cannot be over emphasized. Even where literacy is not a problem, people interpret words differently because of differences in past experience. Illustrations reduce the risk of misunderstandings and increase the extent of learning Realistic illustrations are usually the most effective in extension work, although humours drawings have a definite place, use humour carefully so as not hurt anyone. Good pictures make any publication easier to understand and more interesting to read, but crop unnecessary details from photographs and keep drawings simple.

Title

It should be short and attractive with easy understanding, bringing the subject and creating interest among the readers.

Words and sentences

They should be very simple and short. Use the familiar words. One sentence should have one idea. Eliminate difficult scientific and technical terms.

Paragraphs

Paragraph is a group of related ideas. It should be short. Each pare should convey sub-idea of the main ideas. Sub headings should be given to paragraphs.

Colour

Choose colours that are legible as well as appropriate eg. Dark green ink for poster; Two or three colours can be used with suitable combinations. Colour papers can also be used for interesting effects.

Coverpage

The cover of illustrated literature has a function different from the page within. The cover should be attractive, colourful and impelling. The audience should feel an usage to look inside ' A bulletin that never reaches the hands cannot possibly reach the brain where judgments and decisions are made.