Values are important to the person who holds them, They have true and positive meaning to the personal who holds them.
They are desirable and satisfying.
Values are needed for a meaningful life style and the person who acts according to his value system will have maximum satisfaction.
They have the ability to develop in a self creative way.
They tend to endure they are relatively stable and tend to change gradually. The values will not change very frequently. They last longer in the human life style and they take a long process and time to change
They may be either relative or absolute in nature. Absolute values remain independent of surrounding condition, where as relative values depend on their context for interpretation. The relative values have broader managerial potential in using more alternatives. The absolute values reduce the alternatives and narrow the managerial potential.
They can be verbalized and held at conscious level (explicit) or subconscious levels (implicit)
They are the quality or desirability of an idea, object or action which governs our choice of methods, modes or goals of action.
Values are the reasons for action. They describe why people behave as they do. Example: If love is important to a person, he demonstrates it in a number of ways.
The intensity of values one holds differs from one individual to another. They influence the behavior when more than one course of action is available.
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