CONVENIENCE AND HEALTH FOODS 3 (1+2)

Lesson 9 : Milk Based Products And Mixes

Marketing - Domestic and Export

• Life style of people is changing. There is no time to cook, there is preference for ready to eat convenience milk based sweets.
• As income level raises the milk sweets market will grow.
• If indigenous dairy products can meet international standards the products can have scope in global market.
• Indians living in other countries prefer these products. The scope for marketing milk based foods is high.