| Topic 1 |
 Meaning |
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Importance |
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Purpose of Advertisement |
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Objectives of Advertisement |
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Role |
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References |
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| Topic 2 |
Evolution |
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Milestones |
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Attributes |
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References |
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| Topic 3 |
Elements |
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Product |
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Message |
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Content |
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Structure |
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Format |
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Source |
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Target Group |
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Channel |
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References |
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| Topic 4 |
Types of advertising- classification |
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Market based |
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Objective based |
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Media based |
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References |
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| Topic 5 |
Based on Market Type |
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Product Advertising |
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Consumer Advertising |
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Industrial Product Advertising |
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Service Advertising |
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Institutional Advertising |
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Public Relations Advertising (PRA) |
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Public Service Advertising (PSA) |
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Financial Advertising |
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Based on objectives |
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References |
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| Topic 6 |
Indoor media |
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Outdoor advertising |
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Direct Media Advertising |
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Display advertising media |
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New media |
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Digital signage |
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Blog Advertising |
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Mobile Advertising |
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References |
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| Topic 7 |
Conventional and Digital advertising techniques |
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Digital Vs Conventional advertising |
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Tips for effective advertising |
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References |
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| Topic 8 |
Design Principles |
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Ethical Principles |
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Setting of advertising goals and objectives |
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References |
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| Topic 9 |
Advertising climate |
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Advertising Environment |
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Role of marketing communication in advertising |
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References |
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| Topic 10 |
Introduction |
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Process of visualization |
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Advertisement copy |
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Types of advertising copy |
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Institutional copy |
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Reason why copy |
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Human interest copy |
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Types of Human interest copy |
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Suggestive copy |
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Educational copy |
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Expository copy |
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References |
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| Topic 11 |
Structure of advertisement copy |
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Sub-headline |
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Body |
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Illustration |
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Techniques of illustration |
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Slogan |
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Identification mark or logo type |
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Keying the advertisement |
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References |
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| Topic 12 |
Selection of media - factors |
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Media Characteristics: |
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Media Characteristics: |
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References |
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| Topic 13 |
Deciding media |
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Planning for Print media - News paper and Magazine |
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Tips for print advertisement |
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Placement |
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Designing |
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References |
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| Topic 14 |
Planning advertising brouchers and folders |
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Designing a poster |
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General tips for effective poster copy |
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Specific tips for designing poster |
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Image tips |
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Layout tips |
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Printing tips |
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References |
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| Topic 15 |
Structuring a Radio Advertisement |
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Tips for effective Radio Advertisement |
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Structuring a television advertisement and video advertisement |
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Hints in production of video or TV copy |
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References |
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| Topic 16 |
Advertisement regulations |
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Morality and taste |
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Untruthful advertising |
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Advertisement as environmental pollutant |
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Government regulations |
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Self regulations |
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Code of Conduct of the ASCI |
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References |
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