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4.2.5 David Berlo’s model (1960)
This model contains all the four traditional elements and it also attempts to explain the factor affecting each of the elements. Source Message Channel Receiver (S) (M) (C) (R) Communication skills Elements Seeing Common skills attitudes Structure Hearing attitudes Knowledge Content Touching knowledge Social system Treatment Smelling Social system Culture Code Testing Culture |
Last modified: Monday, 5 March 2012, 5:35 AM