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4.4.1 Diffusion and its elements
Diffusion: It is the process by which an innovation is communicated through certain channels over time among members of a social system. It is a special type of Communication in the sense that the messages are concerned with innovations. Diffusion is a kind of social change Elements of diffusion: a) Innovation b) Communication channels c) Time d) Social system |
Last modified: Friday, 2 December 2011, 7:38 AM