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4.1.2. Definition
According to Leagans (1961) communication is the process by which two or more people exchange ideas, facts, feelings, impression in ways that each gains a common understanding of the meaning, intent and use of the message. Rogers and Shoemaker (1971) defined communication as the process by which messages are transmitted from a source to a receiver. Communication process involves the following - It is a conscious attempt to share information, ideas, attitudes and the like with others. - It is the act of getting sender and receiver tuned together for a particular message or series of messages. - It means movement of knowledge to people in such a way that they act on the knowledge to achieve some useful result. - It includes learning process. |
Last modified: Thursday, 1 March 2012, 8:21 AM